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Our Technology

Giftad Digital Platform

As GIFTAD DIGITAL team, we set out to be the pioneers of the new-generation advertising in Turkey. We combined our artificial intelligence-based software and our experience in data and developed our RTB compatible GIFTAD DIGITAL advertising platform.

Our platform focuses on obtaining business results from digital media. Our local team is expert at hitting conversion targets by continuous optimization.

"GIFTAD DIGITAL" Buying in Digital Media

Programmatic advertising is general name of using software in buying digital media. It is a method that increases the efficiency of operational process as well as minimizes the error risk.This revolutionary technology satisfies the advertisers, because it delivers targeted campaign results with optimal pricing. It also satisfies media agencies since it gives media planners time for building media strategies. It also satisfies publishers as otherwise remnant inventory can be sold in optimum prices.



Giftad Digital Platform

A first in Turkey digital advertising landscape:

High performance advertising based on machine learning

Putting an end to wasted time and media investment

Our digital advertising platform, which has a reach to whole digital ad inventory of Turkey, manages the entire digital campaign process including starting the campaign, managing, reporting and invoicing. Thanks to our software suitable for fast strategy development and optimization, we utilize advertising budget effectively and reach key success indicators set by the advertiser. We utilize every cent of your campaign budget by using right profiling and targeting in performanca based advertising.

RTB (Real Time Bidding)



Real Time Bidding

A fundamental method we use in managing GIFTAD DIGITAL media; Real-Time Bidding, namely buying media by tender.

RTB is the dawn of digital media planning and buying. It is based upon buying the ad inventory during the broadcast via the auction method.

With this method, we partake in auctions aimed at the right audience for the specific campaign and then we buy the inventory at a reasonable price.

While targeting audience, we pay attention to their previously-visited websites, geographical location, gender, browser type, the devices they use etc.

After finding the suitable target audience for the advertiser’s campaign, we partake in the auction for their impressions. We win the auction, and our advertisement is published for 0,1 TL more of the previous bid. This whole process lasts for milliseconds.

Our differences

Our difference is our performance-oriented approach to digital campaign management. We combined user data with real-time media buying technology in premium publisher sites to guarantee the right audience reach and full campaign control. By this way, we convey our advertisers to their business goals in digital marketing.

We increase brand awareness in targeted audience, bring qualified traffic to your website and help our advertisers to reach their conversion goals such as memberships, subscriptions etc. with our cost-per-action products.

Our self-learning platform and advertising products serve our advertisers to meet their campaign’s key success indicators and expectations in terms of performance.

Our differences

Our focus is making digital media work for business results

Real-Time
Bidding Platform

RTB is the dawn of digital media planning and buying. It is based upon buying the ad inventory during the broadcast via the auction method. With this method, we partake in auctions aimed at the right audience for the specific campaign and then we buy the inventory at the optimized price. We are experts in content, interests, behavioural, demographic and location-based targeting thanks to specific audience filtration capabilities of our software.

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Performance in All Formats

Our software supports all display ad formats which meet the industry standards. We help you to keep your brand in front of your target audience in premium or niche-interest sites together with standard display, mobile or video ad formats. The campaigns are generating cost only based on required action.

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Global Reach

In the GIFTAD DIGITAL ecosystem, we tap into almost all of Turkey's advertisement inventory. We are able to access almost all overseas ad inventory for our advertisers whose target audience is outside of our country. This feature of our software is saving our customers from connecting to inventory sources individually. The GIFTAD DIGITAL embedded with access to global platform yields much more effective campaign results by optimization from a single point of access and campaign execution.

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Self-learning Software

Our software learns from continuous campaign optimization. It improves the performance-related components such as audience response and optimal pricing structures, while executing the campaigns.

Performance Advertising

Through our targeted impressions, clicks and performance advertising models, we are minimizing your marketing risk. Your performance-based advertising campaigns are published including the premium content publishers as well. While yielding efficient results for your campaign in terms of website traffic and attracting new subscriptions, free media value through complimentary impressions is a gift from us. We help you keep your brand in front of bounced traffic after they leave your website thanks to our expertise in retargeting and convey your message about the specific product / service they were interested in dynamically.

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Your Brand
Seurity is Our Priority

We know that brand equity is too precious to be put at risk for the sake of digital campaign success. Which is why, partnering with high-quality publishers for your advertisements is a precondition in all of our campaigns. Furthermore, we also work for the sake of our sector. Please click here to learn how we fight fight click fraud.

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Customizable Technology

We have developed our software in-house, therefore we are able to respond quickly to extra needs and different demands of our advertisers. We are in close ties with Turkish advertisers as the local representatives of the most innovative technology in media buying.

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Transparent Reporting

We offer reports as well as analyses. In order to serve the business goals of our advertiser, continuous campaign tracking with right metrics and continuous optimization are prerequisites for us.

Publisher Management

By GIFTAD DIGITAL Platform, we offer a high reach to both local and global advertising inventory. Whether it be on desktop or mobile, whether on websites or apps, your ads engage targeted audience from a single access and campaign execution point.

  • Connecting pioneering global publisher networks from single point.
  • Reach to a total of more than 11,000 websites and mobile applications from Turkey.
  • Every month a capacity of 45 billion impressions in Turkey.
  • Top 25 most visited websites

High reach capacity allows you to engage your target audience with better conversion rates and improves the overall performance of the campaign.

Brand Safety

Our first priority is brand safety. Platform's high tech defines websites with unwanted contents and does not enter bidding process; therefore no ads are shown. We guard your brand's value and security with this technique through world wide web. As an added value, we can also use blacklists and whitelist upon your wish.

Publisher Management

By GIFTAD DIGITAL Platform, we offer a high reach to both

and global advertising inventory.

Transparent Reporting

Our ad operations team monitors your campaign real-time and optimize it towards prior-set key goals. We evaluate your needs and requests in pre-campaign step and customize our reporting according to them. We periodically share KPIs and business results with you. Top 100 websites with highest impression or clicks are also shared including URL and category based. Our aim in transparent reporting is identifying the best performing platforms per campaign.

Traffic Reports

We report key metrics of the campaign. The details of report includes click through rates, abnotmal clicks, conversion unit costs, top 100 domains that generated impressions in performance campaigns. We share impressions and unit costs as well as top 100 website URLs in impression based campaigns.

Audience Segment Analysis

We report your campaign’s reach to audience segments. This analysis allows you particularly to review the target audience reached by your awareness campaign and make sure your brand is kept in front of your targeted audience.

Transparent Reporting

Our ad operations team monitors your campaign real-time

and optimize it towards prior-set key goals

Fraud Detection

What is Fraud in Display Advertising?

Fraud can generally be construed as having advertisers pay for ads and leaving them with nothing in return. Impressions generated by robots but not real humans and false clicks are the most common and problematic issues in digital advertising and unfortunately it is difficult to notice by publisher platforms. The most common uses of this fraud in advertising are bots, false site names and domain names.

Thanks to our fraud detection algorithm, we, as GIFTAD DIGITAL, separate and eliminate bad traffic. When this system detects fake and irrelevant traffic, it halts bidding on that website and blocks the traffic coming from there. Therefore, you are left with qualified impressions and real site traffic only.

Fraud Detection

Algorithm of our GIFTAD DIGITAL advertising platform is capable of detecting

and fending off the most advanced fraud attempt.

How the GIFTAD DIGITAL platform
technology prevents fake advertisements?

Fraud Detection

Algorithm of our GIFTAD DIGITAL advertising platform is capable of detecting and fending off the most advanced fraud attempt.

It constantly examines templates in log data and eliminates non-human traffic. Our system does not automatically bid in doubtful cases and removes this traffic from the entire system automatically.

Technically, our fraud ad preventing technology consists of two parts: detecting and filtering.

In the detecting process, the log contents are examined and all suspicious abnormalities emerge.

Afterward, it is decided whether the abnormalities should be incorporated into the traffic in the filtering process. They are presented in the report in a separate section.